Monday, November 18, 2013

© 2013 Copyright. All rights reserved.

According to the U.S Copyright Office, copyright is a form of protection stated in the Constitution that gives the owner of the article or works complete ownership of it.

Examples of objects that can be copyrighted include 1) Books 2) Movies 3) Music

Fair Use: Fair use means it is possible to use copyrighted work for very few selected purposes. The reasons according to Stanford University are commenting upon, criticizing, or making a parody of the original works. Commenting and criticizing upon usually includes the public gaining benefits from your review or commentary.

One example would be a teacher or student copying a news article for use in the classroom, a lesson, or homework.

Shepard Fairey: Fairey is most known for making Obama's Hope poster. He said he wasn't aware of the image being owned by Associated Press after he proceeded to alter it for his poster. What got him in trouble was altering with evidence which inevitably led him to a $25,000 fine and probation. Fairey settled the Civil suit with Associated Press in 2011 agreeing upon $1.6 million.

The University of California defines Public Domain as objects or works that aren't eligible for copyright or copyrights that have expired.

An example of Public Domain would be U.S. Gov't Photos and Images.

Creative Commons as defined by http://creativecommons.org/about is a non-profit organization with the goal of enabling knowledge and creativity through free tools on the internet. Creative Common licenses don't replace copyright but allows for easier access and means of altering copyright to better suit your needs.

Halloween Make-Over before image, used with permission. Creative Commons.

Playing with Photoshop. Experimenting with Liquify, Dodge and Burn, and the Clone Stamp Tool.


Thursday, November 7, 2013

Color Psychology

Color Psychology is pretty much how colors effect a person's emotions and feelings. There are different types of color psychology such as cool colors, warm colors, and even colors used in marketing and advertising. Cool colors are colors such as blues, purples and variations of those colors. Those colors are known to be relaxing and help keep people calm and lower the heart rate. Worm colors are colors such as reds, yellows, oranges, and other vibrant colors. These colors are known to increases heart rate and cause hunger. So many restaurants like McDonald's uses yellows and reds to keep the customer hungry. The colors white, black, gray, green, brown, and pink also have meanings and strike different emotions. White usually represents purity, innocence, and cleanliness. While Black represents power, evil,  strength, and intelligence. Gray represents neutrality and green represents growth, money, health, and envy. The color brown has a lot of meanings including but not limited to stability, friendship, sadness, comfort, and security. The color pink should be fairly obvious to most people, it represents romance, love, calm, and gentleness.

A more detailed explanation of Color Psychology can be found here.

Color Psychology can also affect non-profit organizations shown by a study performed at the university of South Florida and written by Claire Sellus. Colors are an important part of communicating messages and trying to persuaded people. Many organizations use color psychology to create awareness and use it as symbolism for the cause they are trying to support. Results have proven that colors used in communicating messages helped to support the cause and back it up even more than using certain colors.

More info on this can be found at http://scholarcommons.usf.edu/etd/1763/.